Growth Marketing – Basic Concepts

Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI

Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and conquers loyal customers. This course will offer a clear perspective about how to implement a growth marketing strategy that supports the business growth, helping marketers generate new ideas and accelerate sales and customer acquisition.

Business leaders; marketing, sales and communication professionals; digital marketing and strategy professionals; marketing or digital area students.