ONLINE (LIVE)
PROGRAM
- Growth marketing definition
- Elements of growth marketing
- Growth strategy
- Customer Journey map
- Defining personas and market localization
- Product lifecycle
- Activating a growth strategy
- Growth opportunities
- Decision-making based on big data
Mais Informações
Benefits
Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI
Framework
Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and conquers loyal customers. This course will offer a clear perspective about how to implement a growth marketing strategy that supports the business growth, helping marketers generate new ideas and accelerate sales and customer acquisition.
Course target
Business leaders; marketing, sales and communication professionals; digital marketing and strategy professionals; marketing or digital area students.
